Laredo Taco Company is one of 7-Eleven’s franchised restaurants. The brand speaks to the authenticity of it’s handmade food and local Tex-Mex vibes. This project was a small update to their point of sale ads to speak to that branding with bright colors, rustic patterns, and bold typography. Most of these pieces of their brand identity were already established, including colors, typeface, and photography, but it was up to me to come up with a fresh new design using the existing assets while still keeping true to LTC’s origins.
Concept only. These designs were not published.
Courtney Keady 