These Regent Bank web gifs were created for a targeted display campaign both on desktop and mobile. The client wanted to focus on the tree icon in their logo and asked that I “play” with it as well as to incorporate the idea of growing with Regent Bank. With that ask, I decided the most impactful option was the create gifs that utilized the tree as an upward moving transition element. This clearly envelopes the idea of growth and adds in that playful aspect Regent Bank wanted.
Courtney Keady 